Category Archives: Podcast

How Your Employees Will Retain New Information – with Masha Sedova, Co-Founder at Elevate Security

Just when you’re ready to hit ‘send’ when you’re rolling out more awareness training videos to your employees –


Did you realize that that audio-visual training only results in – at best, 15% retention. WOW!

In a recent podcast interview with Masha Sedova, Co-Founder at Elevate Security, she explains that if you just send out a training email as the only source of learning – and you’re not focusing on how you’re building relationships with your employees –

That’s a monologue, not a dialogueand with that, you’ll be doing your organization and your employees a disservice.

Thinking through other engagement methodologies that meet your employees where they are – in a way that is actually engaging them and providing them meaningful feedback, is key to helping them retain the training information.

“Leaders who lead with vulnerability, have the greatest impact.” – Dave McKeown, CEO of Outfield Leadership

Leaders who are making a difference today are the ones who say,

“I don’t know everything and things will likely continue to change. Here’s what we do know. Here’s our plan of attack.”

While this may run counter to conventional leadership theory, Dave McKeown, Founder & CEO of Outfield Leadership, argues that,

‘Leaders who lead with vulnerability, have the greatest impact’ –

‘But, they have to be willing to put themselves out there and include everyone on the collective journey to get results.’

What Security Culture Do You Want to Have? – with Masha Sedova, Co-Founder of Elevate Security

Human error accounts for ~90% of all breaches! 😱

Masha Sedova, Co-Founder of Elevate Security, explains why every organization in the world right now has a unique opportunity for change.


Because during times of disruption there is a lot less friction than at any other time – and Masha highly encourages CIOs and CISOs of organizations to take a step back and say,

“What is the security culture I want to have, and how can I start communicating it, motivating employees to do it, and rewarding & incentivizing those types of behaviors?”

Here is more of what Masha has to say on the topic….


How to Manage Complexity by Shifting Your Mindset – with Oleg Konovalov, Global Thought Leader & Coach

“We can’t create something more intelligent than ourselves!” 💡

Many IT Leaders I’ve spoken with recently mention their struggle to manage complexity in their business – and even in their mindset.

How can leaders create a space for themselves – that’s different than the problem, so that they’re not just exacerbating the problem, but really looking at it from a new angle?

It’s a great question! In my discussion with Oleg Konovalov, Global Thought Leader, Author & Marshall Goldsmith 100 Coach, he discusses how to shift this mindset.

The Self-Evolved Leader | Lead Like You Give A Damn – with Dave McKeown

As leaders in today’s unprecedented time of disruption, we are being forced to make critical decisions based on fear and the unknown.

My guest today, Dave McKeown, is here to teach us how, you, as leaders can achieve your compelling vision. How you can strengthen communication and accountability plans even while facing evolving conditions in an environment where you have little control.

Dave is the Founder and CEO of Outfield Leadership, and author of the new book, The Self-Evolved Leader: Elevate Your Focus and Develop Your People in a World That Refuses to Slow Down.

In this podcast episode, Dave and I share insights on disruption and how leaders can focus on the short-term, high-impact goals to achieve long term vision.

Disruption has a way of bringing things into complete focus because we need to get things done with the fewest amount of resources. Organizations and leaders must ask the right questions, take a step back and look at what things they can to maintain alignment with revenue while adding value in that process.

When you get that right, that’s when you get true alignment in your people, and in your teams because they can see a clear correlation between what they do every day and where your business is going.

Another great leadership strategy Dave shares is collective capabilities, bringing together everyone’s collective consciousness and knowledge to increase the level of what we know, exponentially. This can be the difference between emerging from this event in a successful way with some momentum behind you, or emerging from this with a business that’s no longer valid.

I’m excited for you to tune in to this compelling interview.

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Here are some questions answered in this podcast.

  • What new leadership models are emerging during this unprecedented time of crisis?
  • What is the difference between bravery and heroic leadership?
  • How can a leader encourage collaboration across his teams in the midst of uncertainty?
  • How can leaders achieve more with less resources?
  • How does working with fewer resources bring clarity within an organization?
  • How do times of disruption present a significant opportunity for change within an organization?
  • Why is the decision making process more scalable when it’s not dependent on only one individual?
  • How does using a ‘collective capabilities’ approach help navigate uncertainty more quickly?
  • Why is a good ‘cultural fit’ one of the greatest indicators of an employee’s success within a company?
  • Emerging from this crisis, will there be a greater sense of humanity in leadership?
  • How can leaders shift their focus between short, medium and long-term goals?

Books Published:
The Self-Evolved Leader: Elevate Your Focus and Develop Your People in a World That Refuses to Slow Down, by Dave McKeown. Published by Greenleaf Book Group Press, January 2020.

How to Connect with this Guest:

For the full transcript of this episode, click here.

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About Bill Murphy
Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader.

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If you are interested in learning more about RedZone Technologies and our security expertise in particular related to Cloud and Email Security Kill Chain Strategy, Techniques and Tactics you can email

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