Big Data Summary Meeting Notes from 11/9/2012

This meeting was excellent on 11/9/2012. Todd Herman talked with us. Todd is a Big Data
Expert and Crowd Verb Founder. He was also the Chief Digital Strategist, RNC| Former
General Manager, Media Strategy & Monetization, Microsoft |
We covered how the CIO can align with the CMO and start to use Big Data Analytics to drive:

  • Marketing Impact
  • Advertising Efficacy
  • Product features, differences, and differentiators
  • Pricing Strategy
  • Messaging Testing
  • Business partner analysis
  • Etc

One of the quote from a CIO attendee was, “Strategic plans are created now based on all the
data. Big Data tools are a good tool tovalidate strategic planning decisions to see if we
are going to move in the right direction.”

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